Tips and tricks to optimize your website - speak to your ideal clients and make them find you
Course summary
Description Having a website is one of the best ways to maximize your online marketing and presence. Make sure your potential clients can easily find information about your professional translation or interpreting services by having an optimized website and a strong online presence. This session will show you easy design tips, what content to include for linguists and how to make your website more visible online by using simple SEO tactics. The presentation includes expert guidance to help you create an optimized website. It also includes recommendations and easy tools and plugins which can help you achieve that. This presentation will cover the following topics: 1. Basics about design, templates, and hosting 2. What content to include and what NOT to include 3. How to optimize the content for your target audience 4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients Translators who were interested in this training were also interested in Optimize your basic marketing material to attract translation clients Online training The minimalist guide to social media for translators Online training Let Clients come to you - using inbound marketing to attract your ideal clients Online training Target audience • Freelancers starting in the translation industry. • Experienced freelancers who want to expand their clients database • Freelance translators who do not yet have a website to market their business with Learning objectives What you’ll learn: 1. Basics about design, templates, and hosting 2. What content to include and what NOT to include 3. How to optimize the content for your target audience 4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients Prerequisites Basic computing skills and familiarity with Internet Program Click to expand This presentation will cover the following topics: Why we need a website for our freelance translation/interpretation business Free or low cost website hosting and templates Steps to create your own business website Website content Do’s and don’ts for a translation service website Marketing your website Basic Search Engine Optimization Integrating your website into the rest of your online presence and marketing Registration and payment information (click to expand) Click to expand Click on the buy button on the right to purchase your seat Steps to take your training: To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to ProZ.com. To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer. Software and system requirements (click to expand) Click to expand For PC-based Users: • Required: Windows Vista – Windows 10 • Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled) • Required software: GoToWebinar desktop app; JavaScript enabled • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat. • Internet Connection Required: 1 Mbps or better (broadband recommended) • Recommended: 2GB or more of RAM (recommended) For Mac®-based Users: • Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan) • Required: Microsoft Edge; Apple Safari v6 or later • Required software: GoToWebinar desktop app; JavaScript enabled • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat. • Internet Connection Required: 1 Mbps or better (broadband recommended) • Recommended: 2GB or more of RAM (recommended) Join from Android • Operating system: Android 4.0 (Ice Cream Sandwich) or later • Internet connection: 3G connection or better (WiFi recommended for VoIP audio) • Software: Free GoToWebinar App from the Google Play Store Recommendations • For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended. • For the audio section of the training course, we recommend that you have a headset or speakers. • We recommend that you log in 30 minutes in advance of the start time to prepare for the training course. Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly. Created by Tess Whitty View feedback | View all courses
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