English to Persian (Farsi) Marketing Business/Commerce (general)

14. Get edgy
Web writing is often edgier than print content. You may also be encouraged to write with a certain “voice” that is more authoritative or informal than traditional print or TV journalism. Clever writing is often rewarded by an audience that shares your content, or, in the language of digital journalism, causes it to “go viral.” Be careful not to be too clever, write in a nasty tone or use shocking language for gratuitous effect. Clever writing does not mean being biased or partisan