Glossary entry (derived from question below)
English term or phrase:
above the fold
Chinese translation:
头版
May 5, 2010 17:54
14 yrs ago
English term
Argentina
ProZ.com Member Services & Support Staff
Native in: Spanish 
, Kinyarwanda , Zuni , American Sign Language
Works in: English to Spanish, Chamorro to Kinyarwanda, English to Gujarati, and 13 more.
above the fold
GBK
English to Chinese
Marketing
Marketing / Market Research
Definition from
Tha Canadian Marketing Association:
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.
Example sentences:
Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. (Clickz.com)
But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. (boxesandarrows.com)
When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. (Marketing Terms)
Proposed translations
(Chinese)
| 5 +2 | 头版 |
Thinkcell Wang
|
| 4 +1 | 第一屏 |
Q Yue
|
Change log
May 5, 2010 17:26: changed "Kudoz queue" from "In queue" to "Public"
May 5, 2010 17:54: changed "Stage" from "Preparation" to "Submission"
May 8, 2010 18:54: changed "Stage" from "Submission" to "Selection"
May 15, 2010 18:54:
May 31, 2010 00:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
13 hrs
Thinkcell Wang
China
China
China
Quality, Creativity, and Clarity
Native in: Chinese (Variant: Simplified) 
Works in: English to Chinese
Related KudoZ points
:
15
Selected
头版
媒体中，一般不叫第一屏，而是叫头版、第一版或第一版面，等等。
Definition from
own experience or research:
above the fold 是指网站、报纸或其他媒体第一眼（无需翻页操作）便能看到的内容。
Example sentences:
玉树地震全国哀悼日全国媒体头版 (新浪)
4 KudoZ points awarded for this answer.
+1
6 hrs
第一屏
Definition from
网页教学网:
Above the fold是一个平面设计术语，通常指报纸版面上第一版折叠线以上的重要阅读部分。在Web领域，一般是指首页第一屏你所能看到的、不需要向下滚动的那部分内容区域。<br /><br />（译者注：Above the fold这个词组来自纸质报纸，报纸送到家、通过自动贩售机或报摊出售的时候，为了节省空间一般都会折起来，这样只能看到一半内容，报纸会在这一半版面上绞尽脑 汁，争取更大销量。above the fold就是这一半绞尽脑汁的内容，而fold就是这道折痕。如果below the fold，内容自然就会差一些。这也很好的解释了为什么很多报纸头版的下半部分都是广告。<br />此段注释摘自：<b><a href="http://www.yummyux.com/?p=54" rel="nofollow noopener" target="_blank">http://www.yummyux.com/?p=54</a></b>）
Example sentences:
首页第一屏广告位 本文来自：中国园林建设网(http://www.china-landscape.net)原文链接：http://www.china-landscape.net/Advertising. (中国园林建设网)
广告在首页分为第一屏和非第一屏，第一屏报价如上非第一屏广告为第一屏广告报价的80% (核电之窗)
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