https://ar.wikipedia.org/wiki/سهم_العلامة_التجارية

تأسيس حقوق ملكية العلامة التجارية

English term (edited): Building brand equity

Brand equity: القيمة المعنوية للعلامة التجارية

Sources:
http://umsudan.blogspot.com.eg/2016/11/brand-research.html
http://www.ra2ed.com/أعمال/10582/كيف-تخلق-الشركة-قيمة-معنوية...
https://www.facebook.com/Economic.culture/posts/311794948911...


Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity.

Source:
http://www.investopedia.com/terms/b/brandequity.asp


The meaning of "equity" in this context is "the value of a brand's reputation."

Source:
http://www.thefreedictionary.com/equity


The difference between brand equity and brand value: http://www.differencebetween.com/difference-between-brand-eq...