Glossary entry (derived from question below)
Spanish term or phrase:
Estos sí son precios!
English translation:
what prices! / These are really good prices!
Spanish term
estos si son precios!
I've seen "estos si son" used here in Spain, but I don't understand.
"These if are"? No entiendo!
PRO (1): RichardDeegan
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Proposed translations
what prices! / These are really good prices!
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Note added at 2 mins (2008-08-28 19:14:20 GMT)
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correction: exclamation.
Panama
Synesthete with a flair for tasty words!
Native in: Spanish (Variants: Argentine, US, Guatemalan, Salvadoran, Latin American, Colombian, Costa Rican, Panamanian, Nicaraguan, Mexican, Peruvian, Venezuelan, Cuban, Honduran) 
Works in: Spanish to English, English to Spanish
Now, these are good prices!
Without the accent mark, "Si" means, indeed, "If".
Hope that helps!
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Note added at 4 mins (2008-08-28 19:15:53 GMT)
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Along the same lines: "Now we're talking!" and similar expressions.
these prices are the best!
The best prices ever! Priced just right!
Now, those are bargain basement prices!
It sounds like an ad/testimonial to gain the shopper's confidence and attention.
Or - "Now, those are what I'd call prices!"
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María Teresa Taylor Oliver
: I like this option: "Now, those are what I'd call prices!" It's great. That's what I was looking for when I posted my answer. :-)
4 mins
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Muchas gracias, María
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Edward Tully
: yep - "now those are what I/we call prices", similar to the "Now that's what I call Music" music compilation series in the UK!
54 mins
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Thanks, Edward - well, don't get to say that one too often!
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ROBINDUNCAN
: I'd say "now that's what I call [great etc.] value". "prices" doesn't sound enough like English to me.
56 mins
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Here are just two of many on Google for U.S. - Amazon.com & U.K. - The Guardian - http://www.amazon.com/Thats-What-Call-Music-Videos/dp/B0000E... , http://blogs.guardian.co.uk/music/2007/01/now_those_are_what...
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